Change is Easy

Start With a Sponge

4 out of 5 sponges are made out of virgin plastic
Stack of five sponges, yellow and blue
Breaks down into microplastics

Microplastics are small plastic pieces less than five millimeters long which can be harmful to our ocean and aquatic life.

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Macro shot of a fingertip covered in tiny pieces of white and blue plastic
Infiltrates our waterways

Microplastics are raining down from the sky. Scientists discover large amounts of tiny plastic particles falling out of the air in a remote mountain location.

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Dry brown grass and bare trees with plastic bags stuck in them
Corrupts our food chain

Pass the microplastics: pollution in your table salt. New research finds microplastics in more than 90 percent of table salt brands sampled worldwide.

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A wooden spoon filled with coarse salt

Microplastics are small plastic pieces less than five millimeters long which can be harmful to our ocean and aquatic life.

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Macro shot of a fingertip covered in tiny pieces of white and blue plastic

In the US alone, approximately 400 million sponges are tossed away every year. The majority of which will take centuries to break down, ending up in landfills and disrupting our ecosystems.

That Is Enough To
That Is Enough To That Is Enough To That Is Enough To That Is Enough To That Is Enough To
Icon of the globe
Wrap around the world 1.5 times
Icon of the Empire State Building
Fill up the Empire State Building
Icon of a football field
Cover 1,286 football fields

Sponges are just a fraction of a wider plastic problem that has reached epidemic proportions. It can only be reversed if we

Change our Perspective and Behavior towards everyday choices
Plastic bottles, straws, knives, and coffee lids arranged on a white background
Make a Better Choice

We may not be able to cut plastic out of every aspect of our lives but we must start somewhere.

We can start small.

With things we use everyday.

We’ve Decided To Start With A Sponge

Many of us aren’t even aware that natural cellulose sponges are a more effective and sustainable alternative to ordinary virgin plastic sponges.

They break down naturally over time, ultimately reducing the amount of plastic waste produced.

Stack of blue, red, and green cellulose sponges Choose Natural
Stack of yellow plastic sponges with green scrubber tops Over Plastic
#startwithasponge
This small change is just the beginning

To kick off this movement, we are proud to be donating 45,000 natural cellulose, cool-down sponges along the course of this year's TCS New York City Marathon!

New York City

November 3,2019

Silhouette of the New York City skyline

Start with a Sponge celebrates the first step in leading a more sustainable life, cheering on and encouraging those who make small yet meaningful changes

When you take the pledge we’ll provide you with the tools and knowledge to start creating positive change in your everyday life, with simple switches that will have a big impact.

Kit contents which include a natural dish sponge, a produce brush, a reusable snack bag and more

Challenge Your Friends to Start With a Sponge

Step 1: Go grab a sponge

Step 2: Find a friend to slap some sense into

Step 3: Slap your friend with a sponge and slow mo record it on your phone!

Step 4: Share with #startwithaspongechallenge and tag a friend you want to challenge

Follow us on Instagram
Watch our videos on Youtube
Lineup of sponge challenge participants

We are Full Circle, a New York based B-Corp that creates sustainable and thoughtfully designed home care products and we made it our mission to give consumers the ability to make smarter choices, providing solutions that are thoughtfully designed, better for you, your family and the world.

Learn More About Us

Take The Pledge

I can start small. We can make a better choice.

Together we will make a difference.

 


Spread the word. Scale the impact.

The more friends you invite the bigger the impact.

52

fewer plastic sponges

impacting our environment